hard sell

noun

: aggressive high-pressure salesmanship compare soft sell

Examples of hard sell in a Sentence

Such an expensive project will be a hard sell during these slow economic times.

Recent Examples on the Web The industry’s infrastructure hasn’t been set up that way and long-term investments that don’t immediately bear fruit can be a hard sell when executives and shareholders are laser focused on their immediate or next quarterly earnings. —

Sarah Jones, Sourcing Journal, 10 Sep. 2024 The idea of an American film director making a Japanese language film in Japan, with a largely local crew and cast, was undoubtedly a hard sell. —

Chris O'Falt, IndieWire, 9 Sep. 2024 Moore would have a better shot moving to the Best Supporting Actress category, but the film begins and ends with her perspective, so that may be a hard sell. —

Marcus Jones, IndieWire, 4 Sep. 2024 The streamers’ preferences for celebrity or true-crime nonfiction offerings over anything grappling with thorny, complicated issues or figures makes the Netanyahu docu a hard sell. —

Addie Morfoot, Variety, 2 Sep. 2024 See all Example Sentences for hard sell

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'hard sell.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.